It can be tempting, with access to so many online shops, to buy from mass retailers that offer the cheapest price.
And while I love a good deal, lately I’ve been trying to shop small and support independent brands.
Part of the reason why I’m trying to shop smaller brands has to do with my age. I’m able to spend more money on clothes than I could when I was in school in my 20’s. Part of it has to do with my job. Since I’m a “Fashion Blogger” I like to discover new brands and spread the word. And finally, I just like to support small businesses whenever I can. It’s hard to compete against big business so when I get the chance to buy from the little guys, I like to take it!
That leads me to talk about some of the smaller brands that I’m wearing in today’s post.
This top is another splurge from Rouje – (I just want to buy everything from that site! Someone take away my wallet!). And while I probably could have found something similar at Forever 21 or H&M, I’ve found that when I invest in special pieces I tend to wear them more. Rouje is a small French brand that releases capsule-like collections every season. I LOVE France so buying something that was designed and made in France makes me feel like maybe I could be a French girl too! But I realize not everyone can drop over $100 on a top so I’ve found lots of similar, affordable styles for you to shop below!
I also have to mention this bag. This is another example of buying from a small, independent shop instead of buying from a mass retailer. Shop Girl LA is a Los Angeles based online vintage shop run by a mother and daughter duo. I could have bought the bag from a knock-off site for under $20 but I feel better about spending a little more money to support independent brands.
Do you spend more money to shop smaller brands or do you prefer to find the best deal at mass retailers?
Outfit Details:
Rouje Top (size 36)(similar)
& Other Stories Pants (similar)
Topshop Shoes (similar)
Shop Girl LA Bag (knock-off under $20)
Zara Sunglasses
Cloverpost Necklace
Now onto Flashback Fashion Fridays! Here’s a look from last May. It’s so weird for me to look back at these maternity photos and realize this was just last year! It’s seems sooo long ago.
Our picks from last week’s link up are Katie from Hello Katie Girl and Lee from Legallee Blonde!
Adri and I would love for you to link up your fashion posts for a chance to be featured next week!

Thanks for featuring me in today’s post! I love your blouse and I definitely love supporting smaller brands. The quality is often better and it’s fun having something that’s unique and special.
You’re welcome! 🙂 Have a great weekend, Katie!
I’m a huge fan of the smaller boutiques and stores. Since I used to be a small business owner as a dentist, I do think it’s important to support those businesses! Even if you do spend more money.
The top is so lovely, Jessica!! You always have such a classic style!
XOXO
Jodie
http://www.jtouchofstyle.com
Yes, it must be a lot of work to run a small business so I like to support when I can! Have a great weekend!
This is a beautiful look! I love your top, the style is so summery and romantic! Fun bag too. I think it is wonderful to support smaller and local businesses as well.
jess xx
http://www.elegantlydressedandstylish.com
Thanks so much Jess!
Jessica, this outfit is so dainty and sweet and I love the neutral palette for spring. So, so pretty! I love that you are making an effort to support smaller brands, too. Have a great weekend!
Shelbee
http://www.shelbeeontheedge.com
I love khaki and white together! That is such a pretty top!
I sometimes go for mass retailers. However, small brands often have the largest and trendy collection of outfits. Thus, my vote goes to small brands.
Stephanie @ https://smiletutor.sg/
love your cateye sunglasses.
https://www.modlotus.com/chic-office-wear-j-crew-black-dress/
Ooh, I haven’t heard of Rouje, and you know I love me some French brands! Thanks for the tip—will check them out!
Cheryl Shops | http://www.cherylshops.net
I love seeing your style evolving. You always look so chic and I love the french girl look you totally emulate.
http://www.mylittlenest.org
I have always loved the idea of supporting smaller brands and putting my bucks more towards them rather than the chain brands or way too overpriced designers.
https://lartoffashion.com
Aww thank you so much for the feature girl! Glad you liked the dress!
Also I love the idea of focusing more on shopping small and local brands and stores. I’ve been making a conscious effort to do that more as well!
Lee
You’re welcome! 🙂 Have a great weekend, Lee!