Rouje Paris Reviews: The Ultimate Guide to Shopping this Iconic French Brand

As a francophile, I’ve been chasing that French Girl “je ne sais quoi” aesthetic for years. I love how the Parisian style is simple and effortless, yet elevated and chic. One of the first French brands I turned to to achieve that vibe is Rouje Paris, founded in 2016 by the French “It Girl” Jeanne Damas. In this ultimate guide, I’m sharing my honest Rouje Paris reviews, sizing, quality, and everything else you need to know before shopping this Iconic French fashion brand!

Rouje Paris Reviews: The Ultimate Guide to Shopping this Iconic French Fashion Brand

About Rouje Paris (And Why Everyone Loves It)

If you’ve ever explored the world of French fashion, chances are you’ve come across Rouje. Since its inception in 2016, Rouje has become synonymous with feminine French style. A big part of that is because of Jeanne Damas. The brand name “Rouje” (pronounced like Rouge – the French word for red) is spelled with a “J” to represent “Jeanne” and is also a nod to her signature red lip! Jeanne captured the essence of “French Girl Style” and channeled it into a collection of pieces that feel feminine, vintage-inspired, and easy to wear. Jeanne herself says, “It’s a collection made by women, for women,” and you can feel that in the designs.

Rouje Sizing Guide: Does It Run True to Size?

In general, I would say Rouje sizing runs small. I’m usually a size small/size 6 in brands like Christy Dawn and Doen. According to the Rouje size chart, I should be a FR38 (US6), but I have to take size FR40 (US8) across the board. I usually take one size larger than my normal size – mostly because of my stomach and hip area. Since having children/getting older, I don’t have the flat stomach that I used to!

Which leads me to a criticism of Rouje – I do think the pieces work best on a slim body. When I was a size 4 with a flat stomach, I did have an easier time fitting into Rouje. I also suggest taking a larger size with the viscose pieces (like the Gabin Dress). I’ve found that the viscose pieces shrink significantly after hand-washing and air drying. I go into more detail on sizing under the specific garment review.

Materials and Quality: Is Rouje Worth the Price?

While I do love the aesthetic and style of Rouje pieces, I do have a little problem with the materials they use. Rouje uses a variety of fabrics made from natural, semi-synthetic, and synthetic materials, but I feel like the majority of their pieces are made with semi-synthetic or blended with synthetic materials. Personally, if I’m going to spend $200-$300 on an item, I like it to be made with 100% natural materials, like cotton and linen.

For example, a lot of their popular dresses are made of viscose. Viscose is often touted as a more eco-friendly alternative to cotton or polyester, but I find it a very finicky fabric that doesn’t hold up well. Viscose is often cheaper to produce, so paying almost $300 for a viscose dress seems a little crazy to me. A lot of their dresses don’t have linings either, which can be a deal breaker for some people.

However, I do appreciate that Rouje is somewhat transparent about its ethical work environments and production process, including where pieces are made and how they are transported. They also make an effort to use eco-friendly, recycled, or upcycled materials and to adopt non-toxic production processes.

Whether Rouje is worth the price comes down to personal preferences. Some people might feel the price point doesn’t match the materials. Others don’t mind paying more for the Rouje aesthetic and how the clothes make them feel. I fall somewhere in the middle. I really love the style of the Gabin Dress, so I think it’s worth having at least one in my closet, even though I’m not a fan of viscose. But there are other pieces that are 100% polyester, and I wouldn’t spend that much on them.

Tips for Shopping Rouje Paris

Ordering, Shipping, and Returns

Shipping is free for US orders over $300. While that might seem like a high minimum, you can typically meet the threshold by purchasing just two items. If your order is close to $300 but not quite there, you can easily add a beauty product or an accessory to qualify for free shipping. Additionally, duties are included in your order, so you won’t incur extra costs upon delivery if your total is under $750. However, if your order exceeds $750, you will be responsible for any duties and taxes. Also, be aware that returns from the US incur a $20 fee that is deducted from your refund. Orders from Rouje Paris ship directly from France and typically arrive within 4 to 6 business days.

Does Rouje Have Sales or discounts?

Rouje does have seasonal sales, during which they offer the largest discounts on archives or end-of-season pieces.

In addition to sales, Rouje offers year-round discounts exclusively via email. These are often 10-15% off or a $15-$20 code. Signing up for the Rouje emails will get you 10% off your first order.

You can also check out resale sites like ThredUp and Poshmark for steeper discounts!

Where to Shop Rouje Paris

I’ve only ordered items online, but Rouje does have brick-and-mortar stores! Most of them are in Paris and around France, but Rouje does have a shop in Soho, New York! You can also do returns in-store. I would LOVE to stop by one day!

Rouje Paris Clothing Reviews

Gabin Dress

The most iconic Rouje dress is probably the Gabin Dress. It’s the first dress that got me interested in Rouje, and over the years, I’ve collected several prints (you can see my original review here). Sadly, I’ve gained a little weight over the past couple of years and my old Gabin dresses are too small, so I have to start my collection over! When Rouje asked me to partner with them and style pieces, my first choice was the Gabin Dress in a black-and-white polka-dot print, but there are a ton of colors and prints to choose from!

The Gabin dress is a mid-length wrap dress with 5 buttons down the front and a tie waist. One of the reasons I really like this dress is that the buttons keep the dress closed, so I don’t have to worry about the tie coming undone and the dress opening. I also just think that this style is really flattering.

I’m wearing size 40, which is my usual Rouje size now. According to the size chart, I should fit in size 38. However, I’ve found Rouje’s viscose fabric does shrink, and my previous size 38 Gabin Dresses no longer fit around my waist and hips! I would pay more attention to the hip measurement because if it’s too tight, there won’t be enough fabric to keep it closed when you sit down.

I haven’t washed this dress yet (I’m probably going to get it dry-cleaned), so there is a little extra room around my bust area. The V-neck does go a little low, but I fix this by using tape or adding a little snap button closure. I’m using some tape in these photos.

Even after all these years, the Gabin Dress is still my favorite style from Rouje and what I recommend as a first buy from the brand!

Julia Dress

The Julia Dress is one of Rouje’s new styles, and I’m loving it! I’m not sure if I fell in love with the green polka-dot print or the dress’s style first – they are both so cute! The Julia Dress is a straight-cut midi dress with functional buttons down the front, a round neckline, puffed sleeves, and crossed ties at the waist.

My favorite feature is probably the crossed ties that give the waist an almost corset-like appearance. These ties are not removable (they are attached on the sides, right under the bust), but you can tie them in multiple ways. I like them criss-crossed in the front, but you can also tie them in the back to give the dress a more empire-waist look.

I’m wearing my usual Rouje size 40 (US8) in this dress – I share more about sizing below. I didn’t want the dress to be tight, especially around my hips, and this size works out perfectly. The ties let me cinch the fabric for a more defined waist. But if you are between sizes, I recommend taking your larger size.

Ilaria Skirt Review

I’m also a big fan of Rouje Skirts, and the Ilaria Skirt is no exception. It’s a flowy midi skirt with a side zipper and a tie around the waist. It’s really easy to wear and style, especially with Rouje tops! I’m wearing the Parisian “Black Floral” print, which features pinkish-purple flowers with light green leaves. I actually find it really versatile and have paired it with creams, reds, purples, and greens.

I’m wearing size 40 (US 8), which is my normal Rouje size. It is slightly loose around my waist, but the tie helps secure it. The website calls it a drawstring, but it’s just a removable tie – it’s not sewn into the skirt. I wouldn’t want to take the smaller size because then it would be too tight on my hips. So when in doubt, take your larger size. The skirt is unlined (typical for Rouje pieces), which makes it really light and flowy.

While I do like this skirt, it’s not my favorite skirt style from Rouje. I prefer the Gloria Skirt, which is basically a skirt version of the Gabin Dress. I don’t have a current Gloria Skirt, but I have worn them in the past and really loved them.

LIDY Bodysuit Review

I’m not usually one to go for bodysuits, but I thought the Lidy Bodysuit was really cute. I’m wearing size 40, and I would say it runs small, so definitely take your larger size! I’ve done a more detailed review of the Lidy Bodysuit in this post about red outfit ideas for summer!

Manuela Dress Review

The Manuela Dress is a sleeveless, floral-print, short cotton poplin dress. As I mentioned above, many of Rouje’s popular dress styles are made from viscose or a viscose blend, so I was happy to see a 100% cotton dress! I also really loved the bold floral print, functional buttons down the front, and the tie waist, which you can tie in the front, back, or side. FYI, the tie at the waist is attached in the back, so you can’t completely remove it.

I’m wearing size 40, and the fit is ok. The dress is a little too big around my bust, but the hips and waist are perfect. I don’t think I could size down because then it would be too tight around my hips. However, my ribcage is a bit petite, so sometimes tops are a little too big for my bust.

The good news is, this bust would be very easy to take in because there’s no lining, and the fabric is very light. So I might take it in to be altered. I’ve also found that layering a tee or a white button-up underneath solves the size issue. (It does look really cute with a white tee underneath!).

While I do love that the Manuela Dress is 100% cotton, I don’t know if there’s anything really special about the cut that would make me spend $260 on it. I think there are better options out there, like this cotton dress that gives off a Rouje vibe!

Abelina Cardigan Review

I styled the Manuela Dress with the Abelina Cardigan, a fuzzy wool cardigan with balloon sleeves. It’s made from a mohair, alpaca, polyamide, and elastane blend, and even though it’s mostly wool, it doesn’t feel heavy or overly hot. It works perfectly for spring, although it might be a little too much for summer!

I’m wearing size 38 (US 6), but if I could choose again, I’d go with size 40. It is stretchy, and I can button it, but I’d just like a little more room. This cardigan is really cute and is a piece I would get again from Rouje. I really like the cropped length – it works perfectly over dresses. I also really like it buttoned up with a pair of jeans or a skirt. FYI – if you are sensitive to wool, you’ll probably have to wear something under it.

YouTube Rouje Paris Reviews

If you prefer a video review, check out my YouTube Rouje Paris Reviews and Try-On video! When I get new Rouje pieces, I’ll usually share them in a YouTube Try-On, so make sure to subscribe to my channel!

I hope you enjoyed these Rouje Paris Reviews! If you have any questions, leave a comment or find me on Instagram!