There’s a reason why France is the fashion capitol of the world. They have a knack for mixing innovative design and elegance. The French clothing industry goes back centuries and has produced some of the world’s best designers. Just think of Coco Chanel, Louis Vuitton, Yves Saint Laurent, and more!
Why I Love French Fashion
I’ve had a rather big obsession with France for as long as I can remember. But sadly, I’ve never been able to visit. So I feel like the next best thing is to fill my wardrobe with clothes designed in France to make me feel like I’m a French girl! I’ve also found that French fashion is romantic, yet classic and the pieces stand the test of time.
And while I love the designer fashions, recently I’ve been buying a lot of pieces from smaller and up-and-coming French brands. I like finding “gems” and wearing brands that aren’t super popular yet. So I’ve rounded up my favorite French Fashion brands at all price points below!
French Fashion Brands
Sezane is probably the most well known out of all the smaller labels I’m listing. Pieces are released in capsule like collections every month and sell out FAST. So I always make sure to set an alarm the day of a launch so I can add pieces to my cart ASAP. The pieces are designed with feminine details, cute and classic prints, and fun colors. I also love that they give back every month by partnering with a charity and releasing a limited edition item. Sezane isn’t just cute clothes and accessories – they also have a home line! Sezane is based in Paris but they have a store in New York and soon to be Los Angeles!
Rouje is a newer French fashion brand started by the ultimate French girl – Jeanne Damas. The line consists of Parisian basics like camis, floral skirts and dresses, classic denim, and cute accessories. A lot of the pieces can be mixed and matched so it’s easy to create a versatile wardrobe out of a few pieces. My favorites are the midi dresses and skirts because they come in a lot of cutes patterns and prints! I definitely feel like a French girl on vacation while wearing my Rouje pieces! I’ve ordered twice from this site and shipping was fast both times! I believe it only took a few days for me to receive the order which is great considering it’s coming from France!
My favorite piece from Rouje is their Gabin Dress. I have 4 of them in different prints! Check out my full blog post review of the Gabin Dress.
Musier Paris is an even more recent brand that just launched in March 2018. Like Rouje, Musier Paris was started by another French IT-Girl, Anne-Laure Mais. A small, curated collection is released about every 2 months and in each collection you’ll find swoon worthy dresses, tops, and shoes. All of the designs are assembled in Paris ateliers using high quality natural materials like cotton, silk, and viscose. I’ve ordered twice from their site as well and shipping was also really fast!
Opullence Paris was created in 1999 and is family owned and operated. This is a new-to-me brand and I just ordered a linen dress and cute tee from the collection. This brand feels similar to Sezane with a collection of feminine dresses, tops, bottoms, and jackets. Unfortunately, I had a bad experience ordering from their site. I placed an order for a tee shirt and dress and only received the dress after waiting almost 2 weeks to receive the order. It turns out the dress had sold out but I never got any notification.
I’m still working with them to resolve the issue but they should be refunding me the price of the dress plus shipping costs. I think they are actually working to re-do the site because there are issues with ordering. So hopefully they will be coming out with a better site soon because their pieces are really cute. I actually really like the tee shirt I ordered (it’s the “coffee please shirt below”.
Tara Jarmon pieces are feminine but with a chic and modern twist. I just discovered this brand through Instagram and I fell in love with the bags and accessories. There are definitely more options to choose from with this brand as the collections aren’t as small but the price point is slightly higher than Rouje and Musier-Paris.
Les Expatriés is a more modern and preppy French brand that was made with expats in mind – as the name suggests. This is a brand for dreamers and travelers with pieces that are functional yet fun and crafted using quality materials. My favorite pieces are the quirky button down shirts in fun prints!
A button down shirt has never been so sexy! Marie Marot specializes in classic, menswear style shirts with feminine twists like ruffle collars and back buttons. I love when a brand specializes in something and does it so well! You can shop Marie Marot here as well.
Balzac Paris is a relatively new brand that launched in 2011. Their pieces are designed in Paris and manufactured in Europe. In their collections you’ll find cute prints, classic stripes, and pieces with feminine details. I could see myself wearing these pieces everyday!
How to wear French Fashion
Most of the time I like to style my French pieces simply – with a pair of jeans and classic heels or flats. In the outfit above I paired this gorgeous Sézane lace blouse with my Everlane denim and heels. See my full post here.
If you decide to go with a dress just add a pair of wedge espadrilles and a basket bag and you’re good to go! See the full post here.
When you are ready to do date night style the French way go with a little black dress and add a nude heel, red lip, and undone hair. See the full post here.
The good news is, even if you don’t have the budget to buy from these French brands you can still look like a French girl! Just look for midi dresses and skirts in stripes, florals, or dots; white blouses in eyelet, lace or with buttons down the front; and cotton tees in stripes or with cute French sayings. I’ve rounded up some of my favorite French inspired styles below at more affordable price points as well as pieces from US retailers in case you don’t feel comfortable ordering from France.